Rather Sochelle x Kind Science by Ellen DeGeneres
Building a High-Impact Social & Creator Ecosystem
At Kind Science, I developed the strategic foundation for creative ad delivery, ensuring content supported both brand storytelling and performance objectives as well as overseeing social media and influencer programs.
I scaled the UGC creator program into a structured growth engine and partnered directly with the Ellen DeGeneres channel to execute collaborative posts that expanded reach and drove meaningful sales lift.
The result was sustained audience growth, increased engagement rates, and notable revenue impact during key campaign moments.
Collaboration Posts with Ellen DeGeneres Channel
UGC for Paid Media
Sourcing UGC creators
Contracting
Campaign Briefing
Reviewing Delivery & Revisions
Briefing to In-House Video Editor for Paid Media Ad edits
Delivering Weekly UGC ads to Performance Team
Led & Scaled UGC creator program by 10x