Scaling Dermalogica’s
Social Presence
Social Media Manager, Dermalogica (Unilever Prestige)
I led the brand’s social media marketing strategy, driving a 400% increase in social audience growth through strategic content development, 360 cross-functional campaigns, paid media campaigns, retailer & brand collaborations, celebrity and influencer partnerships and photo shoots.
I oversaw end-to-end content planning and campaign execution, executed paid initiatives including a Facebook Brand Recall Study delivering a +33 point lift in brand recall, and developed global launch toolkits for US and international markets — while reporting performance insights directly to executive leadership.
Joelle Fletcher x Dermalogica
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Joelle Fletcher x Dermalogica *
Partnered with ABC Bachelorette Joelle Fletcher on an Instagram campaign using an unconventional account-gating mechanic to convert giveaway entrants into engaged, long-term followers — not just a spike.
Impact
10K+ follower acquisition in 1 day
95% follower retention post-activation
3rd highest traffic day on dermalogica.com
Benchmark-setting campaign for the brand
Influencer Events
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Brand Activations
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Brand Activations
Influencer Events 〰️ Brand Activations 〰️ Brand Activations
Stress Positive Eye Lift Launch
To drive amplification of Dermalogica’s A-Tier Launch, we hosted an influencer event partnering with mid - macro tier influencers.
Impact
+5.5k followers
+$350K EMV
Blog Party x Dermalogica
Brand Activations / Conferences / Social Media Walls
Engagement Campaigns
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Engagement Campaigns 〰️
30 Days to Fit Skin Campaign
Created a 360-campaign called 30 Days to Fit Skin featuring daily healthy skin tips & challenges for a chance to win a year’s supply of skincare.
Impact
25% lift in follower acquisition
Most engaged campaign of the year
10% increase in positive brand sentiment
Campaign expanded to global markets, retail brick and mortars and email.
Ranked @Dermalogica social on Rival IQ’s Top 100 Beauty Brands Report for the brand’s first time ever.
Guest Speaker & Blog Contributor to the International Dermal Institute
Presented as a guest speaker for The International Dermal Institute Sacramento, where I educated salon and spa professionals on leveraging social media as a growth engine — translating brand strategy into actionable tactics for their business.
Additionally, I regularly contributed blogs sharing social media tips for salon & spa on the International Dermal Institute’s website.
