Leading Social & Influencer Marketing at Dermstore (Target Corporation)

In my role overseeing Social Media & Influencer Marketing, I managed a dynamic team of three and developed full-funnel strategies designed to increase brand visibility, follower acquisition, engagement, and revenue contribution.

Operating within the broader Target Corporation ecosystem, I collaborated across integrated marketing functions to align social initiatives with company-wide priorities and merchandising objectives. I led influencer partnerships, supported top and emerging brand launches, oversaw content production, managed crisis response strategy, and maintained ownership of reporting and budget performance.